Privacy Policy

Effective: 1-September-2026

LuxWall Inc. (“LuxWall,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with LuxWall online.

This Privacy Policy applies when you visit luxwall.com or another website that links to this Privacy Policy, submit a form, request information or samples, communicate with us, participate in an event, or otherwise interact with LuxWall online (collectively, the “Services”).

This Privacy Policy does not apply to information handled solely in connection with an employment relationship or to third-party websites and services that maintain their own privacy notices.

1. Personal information we collect

Depending on how you interact with LuxWall, we may collect the following categories of personal information:

Contact and professional information

Your name, business email address, telephone number, employer, job title, business address, industry, and professional role.

Inquiry and project information

The content of messages you send us, product or sample interests, project type, project location, building or glazing needs, requested services, and communications with LuxWall representatives.

Marketing and preference information

Newsletter subscriptions, event registrations, communication preferences, campaign interactions, form submissions, and responses to surveys or promotions.

Device and internet activity information

IP address, browser and device type, operating system, language, referring pages, pages viewed, links clicked, dates and times of visits, approximate location derived from IP address, and cookie or similar technology identifiers.

Relationship and transaction information

Customer, prospect, glazier, fabricator, supplier, or other business-partner status; quote or order details; account history; and support interactions.

Information you choose to provide

Attachments, comments, feedback, and other content submitted through the Services.

Please do not submit sensitive personal information through general website forms unless LuxWall specifically requests it for a stated purpose.

2. How we collect personal information

We may collect personal information:

  • Directly from you when you complete a form, contact us, request a sample or quote, subscribe to communications, register for or attend an event, or otherwise communicate with us.
  • Automatically through cookies, pixels, tags, analytics tools, server logs, and similar technologies when you use the Services.
  • From business and industry sources, including business partners, distributors, glaziers, fabricators, event organizers, referral sources, public sources, and data providers, where permitted by law.
  • From advertising, social media, and analytics platforms when you interact with LuxWall content or those platforms provide reporting, engagement, or lead information to us.

3. How we use personal information

LuxWall may use personal information to:

  • Respond to inquiries and provide product, project, sample, technical, and customer-support information.
  • Process requests, quotes, orders, registrations, and other transactions.
  • Manage customer, prospect, partner, supplier, and other business relationships.
  • Send newsletters, product updates, event invitations, educational content, and other marketing communications, subject to applicable consent and opt-out requirements.
  • Understand how visitors use our Services and improve our website, communications, products, and services.
  • Measure the performance of our website, campaigns, events, advertising, and other marketing activities.
  • Manage leads and contacts and support our sales and marketing operations.
  • Use information about professional roles, organizations, interactions with LuxWall, and engagement with our Services to understand potential interest in LuxWall products and services and to prioritize or personalize sales and marketing communications.
  • Maintain business records and conduct internal reporting and analytics.
  • Protect the security and integrity of our systems, prevent fraud or misuse, troubleshoot problems, and enforce our terms and policies.
  • Comply with applicable law, respond to lawful requests, establish or defend legal claims, and protect the rights, safety, and property of LuxWall and others.
  • Carry out another purpose disclosed when information is collected or with your consent.

4. Cookies and similar technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, support website functionality, understand how visitors use our Services, measure traffic and engagement, evaluate marketing and advertising performance, and provide relevant content.

These technologies may be provided by our website and hosting providers, customer relationship management and marketing automation providers, analytics providers, advertising platforms, and other service providers.

You can manage non-essential cookies and similar technologies through the cookie banner or cookie-preference tool available on our website. Your browser or device may also provide additional privacy controls. Disabling certain technologies may affect the functionality of some features.

For additional information, please see our Cookie Policy.

Where required by applicable law, LuxWall obtains consent before using non-essential cookies or similar technologies. We may also recognize applicable opt-out preference signals, such as Global Privacy Control, where required by law and supported by our systems.

5. How we disclose personal information

We may disclose personal information to:

  • Service providers that support website hosting, analytics, customer relationship management, email delivery, marketing, advertising, information technology, security, data storage, event management, and professional services.
  • LuxWall affiliates and personnel who require the information for legitimate business purposes.
  • Business partners, glaziers, fabricators, distributors, or representatives when needed to respond to your request, support a project, or provide a product or service you requested.
  • Government authorities, regulators, courts, law enforcement, or other parties when disclosure is required or permitted by law or reasonably necessary to protect rights, safety, security, or property.
  • Buyers, investors, lenders, advisers, or other participants in connection with a merger, financing, restructuring, sale, transfer, bankruptcy, or similar corporate transaction, subject to appropriate safeguards.
  • Other parties at your direction or with your consent.

LuxWall does not sell personal information for money. However, certain disclosures involving advertising or analytics partners may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under some U.S. state privacy laws. Where applicable, you may opt out of these activities as described below or through our cookie-preference tool.

6. Marketing communications

You may unsubscribe from LuxWall marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

Even if you opt out of marketing communications, we may continue to send non-marketing communications, such as responses to your requests, transactional or service-related messages, or legally required notices.

Where our processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect processing completed before the withdrawal.

7. Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to maintain business and transaction records, manage relationships, meet legal and contractual obligations, resolve disputes, enforce agreements, and protect the security of our systems.

Retention periods may vary depending on the nature of the information, our relationship with you, applicable legal requirements, and operational needs.

When personal information is no longer required, we may delete, de-identify, or securely archive it as permitted by law.

8. Data security

LuxWall uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no internet transmission, electronic communication, or storage system can be guaranteed to be completely secure, and we cannot guarantee the absolute security of personal information.

9. Your privacy choices and rights

Depending on where you live and subject to applicable law and legal exceptions, you may have the right to:

  • Request access to personal information we maintain about you.
  • Request correction or deletion of personal information.
  • Obtain a portable copy of certain personal information.
  • Learn about the categories of personal information we collect, the sources from which it is collected, the purposes for which it is used, and the categories of recipients to whom it is disclosed.
  • Withdraw consent where processing is based on consent.
  • Restrict or object to certain processing.
  • Opt out of targeted advertising, certain profiling activities, or the sale or sharing of personal information.
  • Appeal certain decisions regarding your privacy request.
  • Receive equal service and pricing without unlawful discrimination for exercising your privacy rights.

To submit a privacy request, email info@luxwall.com with the subject line “Privacy Request,” call 888-229-1039, or write to us using the address provided in the Contact Us section below.

Please describe your request and identify the jurisdiction in which you reside. We may need to verify your identity and authority before responding.

An authorized agent may submit a request on your behalf where permitted by law. We may require proof of authorization and appropriate identity verification before processing such a request.

To opt out of advertising-related cookies or similar technologies, use the cookie-preference tool available on our website.

We will respond to privacy requests within the period required by applicable law. If we deny a request for which applicable law provides a right to appeal, our response will explain how to submit an appeal.

10. Additional notice for California residents

California law may provide California residents with additional privacy rights and require additional disclosures regarding our collection, use, and disclosure of personal information.

During the preceding 12 months, LuxWall may have collected the categories of personal information described in Section 1, including:

  • Identifiers and customer-record information.
  • Commercial information.
  • Internet or other electronic network activity.
  • Approximate geolocation information.
  • Professional or employment-related information.
  • Inferences drawn from these categories.

We collect these categories from the sources described in Section 2, use them for the purposes described in Section 3, and disclose them to the categories of recipients described in Section 5.

LuxWall does not knowingly sell or share the personal information of consumers under 16 years of age.

LuxWall does not use or disclose sensitive personal information for purposes that would require a right to limit its use or disclosure under California law.

California residents may exercise applicable privacy rights using the methods described in Section 9.

11. International visitors

LuxWall is based in the United States. If you access or use our Services from another country, your personal information may be transferred to, stored in, or processed in the United States or other countries whose data-protection laws may differ from those in your country.

Where required by applicable law, LuxWall uses appropriate safeguards for cross-border transfers of personal information.

For individuals located in the European Economic Area, United Kingdom, or Switzerland, our legal bases for processing personal information may include:

  • Performance of a contract or taking steps at your request before entering into a contract.
  • Our legitimate interests.
  • Compliance with legal obligations.
  • Your consent.

Our legitimate interests may include responding to business inquiries, managing customer and partner relationships, improving our Services, protecting and securing our operations, and conducting business-to-business marketing where permitted by law.

You may also have the right to lodge a complaint with the applicable data-protection authority in your jurisdiction.

Canadian residents may withdraw consent, subject to legal and contractual restrictions and reasonable notice, and may request access to or correction of personal information as provided by applicable law.

12. Children’s privacy

The Services are intended for business and general audiences and are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through the Services. If you believe a child has provided personal information to LuxWall, please contact us so that we can take appropriate action.

13. Third-party links and services

Our Services may contain links to third-party websites, social networks, maps, video platforms, or other services.

Those third parties maintain their own privacy practices and notices. LuxWall is not responsible for the privacy or security practices of third-party websites or services.

We encourage you to review the privacy notices of third parties before providing personal information to them.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or other factors.

When we update this Privacy Policy, we will post the revised version on this page and update the effective date above. If changes are material, we may provide additional notice as required by applicable law.

15. Contact us

If you have questions or concerns about this Privacy Policy or would like to exercise an applicable privacy right, please contact:

LuxWall Inc.
Attn: Privacy
1130 James L. Hart Parkway
Ypsilanti, Michigan 48197

Email: info@luxwall.com
Phone: 888-229-1039